Munich, Germany, 21 December 2012 – With effect from 1 January 2013, TOMORROW FOCUS AG will fully take over the shares of NetMoms GmbH, which operates the parent and women’s portal netmoms.de. The vendors are NetMoms GmbH’s existing shareholders, including its founders and managing directors, Dr Tanja Princess of Waldeck and Pyrmont and Jens Echterling, who will continue to lead the company. Payment will be settled by means of a cash sum totalling EUR 2.5 million and the issue of 258,040 new shares in TOMORROW FOCUS AG in the form of a non-cash capital increase out of authorised capital. Accordingly, the Management Board resolved today to increase the share capital of the company by EUR 258,040 from EUR 53,012,390 to EUR 53,270,430 through the issue of 258,040 new shares against contributions in kind. The decision was taken with the prior approval of the Supervisory Board.
With a monthly reach of 1.52 million unique users (according to AGOF- Working Group for Online Media Research 09/2012) and 4.18 million visits (according to IVW - Information Society for Measuring the Distribution of Advertising Media 11/2012), netmoms.de is one of Germany’s widest-reaching parent and women’s portals. Besides its German-language portal, the company operates two more parent portals in Poland and Spain, as well as a photo album portal by the name of fambooks.net.
The netmoms.de website offers high-quality content and has established a very active community on a platform that is specially designed for mobile devices.
The aim of the takeover is to strengthen TOMORROW FOCUS AG’s Advertising segment by integrating vertically structured, high-reach thematic portals with considerable potential for synergies in the areas of search engine optimisation (SEO), content and marketing. So, for example, the Group’s own digital marketing specialist, TOMORROW FOCUS Media, will assume premium marketing activities for netmoms.de as soon as possible.
NetMoms GmbH was formed in 2007 with 15 employees and has been profitable since 2009. Its revenue for the current financial year is expected to be in the region of EUR 1.4 million, with an EBITDA margin in double figures.
“After three acquisitions this year in our travel and holidays operation, we are delighted that the NetMoms portal will strengthen the activities of our Advertising segment. NetMoms’ founders have established a profitable company with high-quality content, target group appeal, excellent reach figures and a sound technical base. As such, it fits our portfolio requirements perfectly. We are already on the lookout for more thematic portals that match our vertical portfolio, comprising NetMoms, Finanzen100 and jameda.” said Christoph Schuh, Management Board Member at TOMORROW FOCUS AG.
Dr. Tanja Princess of Waldeck and Jens Echterling, the managing directors and founders of NetMoms GmbH, were similarly enthusiastic: “Collaborating with other companies in the TOMORROW FOCUS Group will help us to exploit potential synergies and continue to develop NetMoms over the next few years. TOMORROW FOCUS will be contributing its extensive know-how in the field of mobile applications to our partnership. That will enable us to take a big step forward with our mobile strategy. We are looking forward to the challenges that lie ahead.”