Our Vision and Mission

Our vision is to become the most holidaymaker-friendly company in the world!

In our pursuit of this goal, we are guided by our mission of improving the holidays of our customers. We want to provide the most trusted platform for recreational holidays. We provide holidaymakers with inspiration and allow them to quickly and easily find and book the perfect holiday.


We are always on the side of holidaymakers. It's not difficult to side with customers when it doesn't cost anything. But we will select the best solution for holidaymakers even when doing so is controversial, difficult or expensive. We will do everything in our power to find the offers that are best for our customers – and not for us.

We think and act with the long-term in mind. When we make decisions, we do not try to meet short-term objectives. Instead, we want customers to develop lasting trust in our platforms. We are convinced that only this approach allows us to meet our economic goals. A holidaymaker-friendly corporate culture leads to holidaymaker-friendly processes and decisions, and therefore to holidaymaker-friendly products. Holidaymakers are excited about these products. They continue using our platforms and recommend them to others. That allows us to increase the number of people who visit our platforms, the demand for our products and the quality of the content. In the long-term, this leads to higher turnover and profits, an increasing company value and satisfied shareholders.

We are honest and transparent. Since we always have our customers' best interests in mind, we can also be honest with them. We have nothing to hide, because we don't use any tricks or ambiguous language. It is not easy to earn the trust of holidaymakers and we won't risk losing it.

We don't have the largest team but we want to be the best. Our employees and our corporate culture are the most convincing reasons to attract new talent to our company. We will only be able to offer the best service to holidaymakers if we can get the right people to work for us, help them develop their skills and give them the tools to succeed. That is why creating an environment in which the industry's best team can flourish is our priority. We are offering a great product and are having fun doing so. Those joining our ranks are as keen as mustard to help our holidaymakers and build something momentous with their colleagues.


Our core competency is proposing the right holiday to holidaymakers. The origin and the DNA of our company is the concept that holidaymakers help other holidaymakers. That is why we make reliable content available on our platforms on the basis of which we are able to provide credible recommendations. We want to do better each and every day. It is our goal to provide the type of excellent service that allows our customers to plan and book their holiday during a short lunch break.

We are focusing on recreational holidays We are recreational holiday specialists. While our services could also be useful for other types of trips, such as adventure holidays or business travel, none of our decisions dilute our products or expertise with regard to recreational holidays.

Our target audience consists of holidaymakers who know exactly what they can expect during their holiday and who want to return home happier and more relaxed. While our service can also be useful to adventurers, we do not offer special products for this type of holidaymaker.

We are focusing on central Europe, in particular Germany, Austria, Switzerland, the Benelux countries and Poland. In order to be able to provide the best possible services, we are delving deep into the needs of holidaymakers in these markets. We love it when our holidaymakers are a bit different from the rest of the world and we take great pleasure in meeting their particular needs and desire for information.

We invest in our products
We are convinced that the best investment in marketing consists of building platforms that work well and which are then recommended to friends and family by our holidaymakers.